Support local transit when you advertise locally on buses and bus shelters, you’re doing more than promoting your business—you’re helping fund public transit.
The bulk of ad revenue is allocated directly to CAT, offsetting operating costs, enhancing services for riders, and bolstering the community’s transportation system.
Advertise where it matters—right in your community
CAT partners with ATA Outdoor Media to market and manage our available advertising spaces. For information on availability and rates, please contact ATA Outdoor Media directly.
2 Alden Ave Greenland, NH 03840
603.436.0008
info@ataoutdoormedia.com
www.ataoutdoormedia.com
Why advertise on CAT buses?
Concord Area Transit’s buses and paratransit services connect communities across multiple counties around Concord, NH, from bustling downtown streets to shopping centers and residential neighborhoods. These routes provide an exceptional opportunity for advertisers, with thousands of daily riders and extensive mileage ensuring that your message reaches a wide and diverse audience. The following statistics highlight the reach and visibility that transit advertising can deliver.
Monthly Ridership:
Heights: 3,680
Penacook: 3,784
Crosstown: 1,935
Concord-Laconia Connector: 484
Total riders per month: 9,883
Monthly Miles Traveled:
Heights: 2,687
Penacook: 4,245
Crosstown: 3,712
Concord-Laconia Connector: 5,668
Total mileage per month: 16,313
Monthly Impressions Per Sign:
(Estimation provided by Geopath, an independent measurement company.)
Full Wrap: 220,000
Half Wrap: 200,000
King Kong Wrap: 158,000
Rear Wrap: 136,000
Continuous Exposure Unlike fleeting digital ads, transit ads are seen again and again, giving your brand consistent exposure. Riders notice your message during daily commutes, while drivers and pedestrians encounter it regularly along the route. This steady visibility builds recognition, familiarity, and trust that digital ads can’t match.
Seamless Digital Integration Transit ads can be a powerful driver to your online presence. Adding QR codes, hashtags, or short links on bus ads encourages people to engage digitally while they’re on the move. In many cases, transit advertising boosts online search and social activity, elevating the effectiveness of your digital campaigns.
Cost-Effective Impact Transit advertising delivers thousands of impressions each day at a lower cost per impression than many digital or traditional media channels. It’s a flexible, cost-effective way to stretch your marketing dollars while still achieving broad reach and visibility.
Support Local and Transit When you advertise locally on buses and shelters, you’re doing more than promoting your business—you’re helping fund public transit. The bulk of ad revenue is allocated directly to CAT, offsetting operating costs, enhancing services for riders, and bolstering the community’s transportation system.
More information on the value of public transportation here: THE IMPACT OF PUBLIC TRANSIT
Higher-Value Impressions Transit ads are experienced in real-life settings, making them authentic, memorable, and effective. As part of the
streetscape, they can’t be skipped, scrolled past, or blocked like online ads. Instead, they deliver high-value impressions that stick with your audience and leave a lasting impact.
Reaching your audience effectively is more important than ever. Transit advertising offers unique advantages that can help your brand stand out, connect with the right people, and deliver measurable results. Here’s why partnering with us makes sense:
Maximize Your Reach Transit ads are seen by thousands daily, giving your brand high visibility in key areas. They move with the community. Bus wraps are seen by thousands of riders, drivers, and pedestrians every day. From downtown Concord to surrounding neighborhoods, your brand gets visibility across a wide geographic area, reaching people wherever they go.
Boost Brand Recall Large, creative ads are memorable. Riders and passersby see them up close and often more than once a day, making them memorable and effective. Studies show that over half of people can recall a brand they’ve seen in out-of-home advertising within the last month—a testament to the staying power of formats like bus advertising.